Lesson Plan for Senior Secondary 3 - Marketing - Organizing For International Market Ii

### Lesson Plan: Organizing for International Market II **Grade Level:** Senior Secondary 3 **Subject:** Marketing **Duration:** 80 minutes #### Objectives: By the end of this lesson, students will be able to: 1. Understand the importance of organizing for international markets. 2. Identify different organizational structures suitable for international marketing. 3. Evaluate the pros and cons of various international organizational structures. 4. Apply knowledge of international market organization to real-world examples. --- #### Materials Needed: - Projector and laptop - Whiteboard and markers - Handouts with case studies - Copies of PowerPoint presentation - Internet access for research - Sticky notes - Flip chart paper --- #### Lesson Structure: **1. Introduction (10 minutes)** - **Greeting and Overview:** - Welcome students and introduce the topic of the day: "Organizing for International Market II." - Quick recap on the previous lesson (Organizing for International Market I). - Outline the objectives for this lesson. - **Icebreaker Activity:** - Quick interactive discussion: "What makes organizing for international markets different from local markets?" **2. Direct Instruction (20 minutes)** - **PowerPoint Presentation:** - Slide 1: Importance of Organization in International Markets - Discuss why companies need to organize differently when entering international markets (complexity, legal requirements, cultural differences, etc.) - Slide 2: Types of International Organizational Structures - Global Product Division Structure - Global Area Division Structure - Global Matrix Structure - International Subsidiary Structure - Slide 3: Advantages and Disadvantages - Compare and contrast the benefits and drawbacks of each structure. - Slide 4: Factors to Consider - Market size, Political and legal environment, Cultural considerations, Operational costs. **3. Guided Practice (15 minutes)** - **Case Study Analysis:** - Hand out case studies of different companies using various international organizational structures. - Divide students into small groups. - Each group analyzes their assigned case study, identifying the structure used and why it was chosen. **4. Independent Practice (20 minutes)** - **Group Activity:** - Each group prepares a short presentation (5 minutes) on their case study. - Present their findings to the class, highlighting the organizational structure, its benefits, and any challenges faced. **5. Class Discussion (10 minutes)** - **Q&A Session:** - Facilitate a discussion on the presentations. - Encourage students to ask questions and share their thoughts on the different organizational structures. **6. Conclusion and Assessment (5 minutes)** - **Quick Quiz:** - Distribute a short quiz with multiple-choice and short-answer questions to assess understanding. - Questions cover the types of organizational structures and their pros and cons. - **Summary:** - Recap key points of the lesson. - Highlight the importance of choosing the right organizational structure for international success. **7. Homework Assignment (5 minutes)** - **Research Project:** - Assign students to research a multinational company and write a brief report on its organizational structure for international markets. - Include the rationale behind their structure and its effectiveness. --- #### Assessment: - Participation in group activities and discussions. - Understanding as demonstrated in the short quiz. - Quality and insight of homework assignment. --- #### Differentiation Strategies: - **For Advanced Learners:** - Encourage deeper analysis during the case study presentations. - Assign more complex case studies or ask them to create their own organizational structure for a hypothetical company. - **For Struggling Learners:** - Provide additional simplify reading materials and one-on-one support. - Pair with peers for guided group work. --- This lesson plan is designed to engage students through interactive learning while meeting educational objectives for understanding international market organization strategies.